The colour chosen by Tikkurila as Colour of the Year 2021 holds a strong message of optimism, positive outlook and most of all, hope.
The bright blue nuance (Y354, going by the Cumulus fantasy name) evokes the lightsome atmosphere of the summer sky, filled with the thrilling anticipation of good things to come.
We cannot help but notice this unique synchronicity! Alongside delivering a clear incentive to look ahead and take control of our lives, the Tikkurila colour choice and the message it carries, also coincides with what we are trying to convey through the recent change of name and renewed colour scheme of D-MARK Group.
Keep going. Blue skies ahead.
When if not now do we need more than ever the hope that things will take a turn for the better? The colour selected for 2021 by Tikkurila does more than reflecting personality – it signals a view on life. Considered a symbol of collective hope, blue is a soothing, calming colour, that strengthens the confidence and trust needed while waiting for the sunshine on a rainy day.
(Tikkurila colour codes seen on the picture: wall Y354, cabinet K480, chair X381)
Blue carries the deep-rooted trust that darkness is needed if you wish to see the stars. It is equally the colour of depths and heights, of oceans and skies. It represents freedom, openness and opportunity, the faith needed to know that whatever burdens we may face, there is hope for a brighter tomorrow.
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